Nicolas Cole explains how to get people to act: attach a bonus to every request. Offer rewards when they join, stay, book a call, reply to an email, or complete a survey. Frame the ask as unlocking a reward instead of just asking.
We have an internal mantra that is anytime you want anyone to do anything, give them a bonus in exchange for doing it. We do that everywhere. We do bonuses everywhere. We do bonuses at the beginning of live sessions. Hey, thanks so much for showing up live. We do bonuses at the end. Thanks so much for staying to the end. We do bonuses for booking a call. We do bonuses for responding to an email. We do bonuses for responding to a survey. You don't just ask someone to fill out a survey. You say, hey, you can unlock this bonus by filling out a survey. So bonuses are a really great mechanism.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
