Nicolas Cole breaks down how to scale content work from doing it yourself to automating it completely. Start with a documented checklist, train a VA to run it, then replace the VA with software that distributes your best content across platforms automatically.
You want to think of the layers of leverage as you do it yourself off the cuff and you don't document it. You're just sort of like sitting down and riffing what comes to the top of your head every time you sit down to do this is like, yeah, that's you doing it. But it is the least efficient way of you doing it. The second layer of leverage is you documenting how you do it so that every time you sit down to do it, you don't have to think about it. You just go through your checklist. The third layer of leverage is you take all your checklists and you train a VA to do all the things that you were doing. And the fourth layer of leverage is to do the same thing with a robot. That is how you go from I write content on one platform to all of a sudden everything I write on one platform, the highest performing versions find their way to all these other platforms. This is gonna become like a default skill for people who want to amplify themselves on the internet.
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