Nicolas Cole says service providers miss that personalization is the real product. A generic astrology forecast or book guide won't compete with one-on-one coaching or a mastermind group built around what each person actually needs.
Whenever you're selling one-on-one anything, the asset is customized to you. Like, let's use astrology, for example. Astrology would be, hey, in this free thing, I will tell you what the charts say depending on your sign for the next year. Or you can book a call with me and I will interpret your chart one-on-one. It's a great example of like broad education versus tailored education. We do this all the time. It's like, here's how to write a book, or join our little small group mastermind and I will tell you how to write your book, write content online, Or join our small group mastermind and I will tell you how to write your content. That's the product differentiator, is just tailored to the person.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
