Nicolas Cole argues that digital writers and creators need to become full-stack marketers, combining content creation with design and AI-generated visuals. He sees this hybrid skill set as essential for staying competitive as AI reshapes marketing work.
More and more I think of being a digital writer, a creator, even a solopreneur business owner. I think being this like full-stack marketer is going to be a very powerful skill set. Even just selfishly, more and more I'm spending more time trying to educate myself on what it looks like to be a full-stack marketer and how you can use AI not just to help with things like writing, but how you can use AI to combine writing with the creation of like really beautiful assets.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
