Nicolas Cole says underperforming content explains why something matters but skips the how. Audiences need concrete steps, not just importance. Show them what to do next.
If I could summarize doing content better, the whole secret is going from explaining why to showing how to do. Anytime I'm auditing someone's content and they're like, it's not performing well, it's because the content is basically just saying like, here's why it's important. What do I do with that? Okay, I agree with you, but now what? Showing how to do is like, yeah, this is important. Now literally, here's what you do.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
