This is a YouTube video titled "The Irony of Finding My Book in Stores" containing a discussion between Ali Abdul and another speaker about the challenges and marketing strategies involved in getting a book stocked in bookstores, highlighting the role of targeted local markets and leveraging social media influence. The conversation took place in January 2025.
Yeah.
Whenever I walk into a bookstore, I'm.
Like, is my book there?
And the answer is usually no. Like, I've never seen it in a bookstore.
Okay? So there's the irony of that.
I've seen Instagram stories of people who've seen it in bookstores.
So, okay, so they're not going to get you in every bookstore, right? And the bookstores that they get you in, what happens, it's almost like, like an old school algorithm. So what they do is they pick these markets and they go, okay, we're going to target these couple bookstores in this localized area, and they have a rep from their house that goes to the bookstore and goes, hey, here's the deal. Ali Abdul, sure you don't know who this person is, but we just signed this huge book deal with him. He has 5 million YouTube subscribers. So he's going to push the shit out of this thing, right? And they're basically selling to the bookstore your ability to market, to bring people to the bookstore.