Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Mistake Every New Entrepreneur Makes #entrepreneurfail #careermistake

16 May 2026 · 1 min

Watch on YouTube

0:49

In this concise YouTube monologue, Nicolas Cole warns new entrepreneurs that they often abandon the industry expertise they have built over decades when trying to launch a business or monetize a skill. He argues that this detour creates a longer, riskier path to success. Instead, Cole advocates for identifying a specific, tangible problem that aligns with one’s deep experience, then packaging that knowledge into a clear, sellable product or service. By leveraging existing credibility, entrepreneurs can create a high‑margin, low‑effort revenue stream—a “layup” that accelerates the journey toward their financial goals.

Chapters

A mistake that I notice a lot of people make is they have all this experience in an industry, and then when they go and want to start doing their own thing, or they want to monetize, they pick something different than the thing that they've been doing for a long time. And it's not that that's wrong, I just want you to know that depending on what your goal is, it's a longer path. So if you're really passionate about that, that's fine. I will tell you though, when I see someone who's like, "I have decades of experience doing this thing, and I can pinpoint a really specific and tangible problem," that I could walk people through in my sleep, I see just mountains of money because I'm like, that is a layup. You have the credibility, you already know all the things. All you're doing is packaging it up into things that are monetizable. That is a significantly easier and faster way to accomplish the end goal.