Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Money Is Always In The Follow Up #shorts

14 Jun 2026 · 1 min

Watch on YouTube

1:08

In this YouTube Shorts video, Nicolas Cole explains a systematic approach he uses to acquire ghostwriting clients. Each month he reviews the entire list of everyone he has ever contacted since starting his ghostwriting business, then reaches out to each person with a brief, personalized check‑in. By consistently following up—often with references to recent news about the prospect’s company—he reliably generates about five new clients every month. He emphasizes that many potential clients already exist nearby; they simply haven’t been converted because the entrepreneur hasn’t persisted with repeated follow‑ups. The video serves as a persuasive, actionable reminder that relentless follow‑up is the key to turning latent prospects into paying ghostwriting clients.

Chapters

At the end of every month, I would go through my list of all of the people I had talked to, like ever, every person I reached out to since the beginning of starting ghostwriting. Every month that list got bigger and I would reach out to all of them and I would just say, "Hey, it's been a minute. How are things? What's new with your company? You still thinking of authoring articles on the internet? What are you up to? I just saw your company in, I don't know, Forbes, or I just saw that you guys released this new product feature. Cool." I would follow up with every single person on that list every single month. Guess what happened every time I did that? I made money. Every single month without fail, I would follow up with everybody at the end of the month and magically like 5 new clients would fall out of the sky. And I cannot tell you how many times I would follow up with someone and their response to me would be some version of, "Such funny timing. I was just thinking about this." That happened like hundreds of times. This is one of those things that it's very easy for me to say. It's very easy for you to hear. I guarantee you, you already have your first 3 ghostwriting clients in your vicinity somewhere. And the only reason that they aren't paying you money yet is because you haven't followed up over and over and over and over and over again.