Nicolas Cole explains why growing your business doesn't solve your problems, it just scales them. A $2,000 swing feels small at $10k revenue but becomes a $200,000 swing at $800k. You need stronger skills and thicker skin to handle the amplified ups and downs.
The problem never actually goes away. There's a faulty belief in business where people think, I'm at this level and there are problems, but if only I get to the next level, then all the problems go away. No, they don't. The problems stay there. And if you are growing and if you are scaling in any capacity, it's the same problem magnified. So right now, if in your business you're feeling a swing of like, oh, last month I made $10 grand, but this month I made $8 grand, you feel like a $2,000 swing in revenue. That problem doesn't go away. You just add more All of a sudden you're like, "Oh, I'm swinging from $800,000 in revenue in a month to $600,000 in revenue in a month." That's a $200,000 swing. And so my point is you're on the roller coaster and actually the roller coaster is like a little bunny hill. But the more that you grow, it's the same roller coaster. It's just the hills get bigger. That's why a really important idea is that the problems never go away. Your skill for dealing with the problems increases. You become more equipped to deal with the problems. You become more equipped to manage your psychology when the roller coaster goes from, oh, I did a little bunny hill up and down, to I just went all the way up to the Tower of Terror and came crashing back down to the ground.
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