YouTube ranks first across every demographic. Nicolas Cole argues that as AI makes text content easier to fake, video remains harder to synthesize, giving it an authenticity advantage for anyone building a personal brand.
Did anyone see the chart recently that showed the social platforms that people use the most by demographic? Anyone want to guess what the number one social platform was for every single demographic? It was YouTube, which was very surprising. I think that as AI becomes more embedded in everything that we do, and AI is clearly impacting text the most first, I think that YouTube is having its moment and going to have its moment because it's a medium where for the time being it's very hard to fake that with AI. It's a medium where you actually are like, "That's the real person." Even if your goal isn't to be a YouTuber or anything like that, I think that there is tremendous value in creating video content.
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