Nicolas Cole pairs a long-form newsletter with a YouTube video on the same topic. The newsletter clarifies your thinking and drives traffic to the video, which you embed back in the email. Dan Koh does this successfully, and the cycle lets you repurpose clips across platforms.
The magical pairing is long-form newsletter with long-form YouTube video. Honestly, Dan Koh has props to him because he's executed this model really well. The reason is because the newsletter is really the forcing function for you to clarify your thinking. The Loom video is you're doing a bunch of different things. One, you're able to reach a very different sort of person because you're in such a completely different medium. Some people love to read, some people want to watch YouTube videos. Second of all, the two can compound on each other because when you send the newsletter as a newsletter, you can embed the video. What does that do? That means your newsletter list becomes the engine that starts to bump every single YouTube video that you put out. That external traffic increases the likelihood that the video will perform well on YouTube. So it becomes a very virtuous cycle. The third thing that happens is that that YouTube video then allows you to unlock all of these other forms of leverage. You're like, oh, I have this video. Now I can splice it apart into opus. Now I have this video, I can repurpose this video on other platforms. Like the high-level idea is basically how do I once a week write the highest quality newsletter I can, which builds my list, which clarifies my thinking, and then how do I create a YouTube video talking over the thing that I wrote?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
