This is a YouTube video titled "The Name of the Game is Quality" featuring Nicolas Cole discussing strategies for writers to accelerate their income by focusing on high-value clients and premium services rather than low-priced volume sales. The content is a monologue or presentation by Nicolas Cole on business and writing strategy, recorded in September 2024.
As a writer, the fastest path to accelerating your income is not to go to a vehicle that is lower priced. Everyone races to I want to sell $100 course because you need a tremendous amount of volume consistently over time in order to sustain a certain run rate. It is much easier to go up the ladder and instead of playing a volume game, playing a quality game, you're looking for the customer the that would be willing to pay you a premium. One person to do one specific thing. So that's for example, why in pga what we train writers on how to do is to go find a ghostwriting client, educate them on a problem they didn't know they had, or a problem they know they have in their business they just haven't gotten around to solving. Sell a packaged asset and sell it at a premium because it is so much easier to get one client to pay you five grand rather than selling a ton of volume of $20, $50, $100 digital products or books or whatever the low ticket product is.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
