Nicolas Cole argues that picking a specific niche works because it makes you the clear leader in one corner of a broader market. Trying to serve everyone leaves each group confused about what you actually do.
The irony of niching down is that in getting more specific, what you're really doing is you're saying, "I'm gonna play in this constellation of niches. I'm just gonna lead with this one." And that's what allows the niche to work. But if you say, "I have no niche," then what you're saying is, "I play in every constellation." And then every constellation goes, "I don't know what to do with you."
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
