Nicolas Cole explains why prospects hesitate to start: fear of doing it wrong, wasting time, or making irreversible mistakes. Sellers should first explain why the action matters, then point out typical mistakes to avoid. This two-step approach neutralizes doubt and gives prospects confidence they know the right way forward.
What's everyone's biggest objection before they start anything? What if I do it the wrong way? What if I waste time? What if I put my foot in that direction instead? Does that mean everything's ruined? People have a lot of faulty beliefs and questions and uncertainties. And so you sell them on why they should take this action step. And then the next section is you go, and before you get started, I want to be helpful. I want to point out some mistakes to avoid. So what does that do? That does two things. It helps them overcome that second layer of objections in themselves. And two, it gives them confidence moving forward. They're like, oh, and I know the right way of doing it. Very powerful.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
