Nicolas Cole says writers waste time reformatting content for different platforms. X and Substack have nearly identical publishing rules, so you can copy-paste the same piece between them. Instagram and X require different approaches, but X and Substack are the efficient play.
I think that the easiest thing to do right now is to write short-form content and copy-paste it between X and Substack. The reason is because each social platform has its own rules, and those two platforms essentially have the same rules. A different example would be like X and Instagram. Well, those two platforms have completely different rules. And so because X and Substack are so similar, then it's very easy to write for one and copy-paste to the other.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
