Nicolas Cole argues profit is the only metric that matters in business. Revenue is a vanity metric that leads companies to chase growth at the expense of efficiency and actual profitability.
The only metric in business that matters is profit. How much money do you take off the table every month? That is the only number that matters. And everyone else who is like obsessed with revenue, it's a vanity metric. If you start making decisions chasing revenue, you inherently deprioritize profit. And then, yeah, you're running a larger business that is worse to run, less efficient, more annoying, less profitable.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
