Nicolas Cole says creators should mention themselves only 0.1% of the time, and only as a quick credibility hook. A brief claim like owning 1,000 Airbnb properties or making $20 million establishes authority before you deliver the actual content.
When you're creating content, general rule of thumb, 99.9% of the time you're not talking about yourself. And the only time you are talking about yourself is when you are leading with some big form of credibility. I own 1,000 Airbnb rental properties. One of the biggest questions people ask me is, et cetera. Our business crossed $20 million in lifetime revenue last year. Here are XYZ things that we've learned about marketing and e-commerce, whatever. So the only time that you should really think to talk about yourself is when you're using it as a credibility statement. And even then you want it to be one One thing very quickly.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
