This is a YouTube video titled "The ONLY way of Selling Social Ghostwriting" containing a monologue or single-speaker talk recorded in November 2024. The speaker explains an effective strategy for selling social ghostwriting services by focusing on delivering value and strategic advice rather than just offering a set number of posts. The content is instructional and aimed at helping salespeople improve their approach.
When you're selling social ghostwriting, you don't go to someone and say, hey, I will ghostwrite four posts for you per month. That's not a strategy. You're not giving them anything. What you do is you go to them and you say, hey, you want this end goal in order to achieve that end goal? Let me tell you the strategy and little one liner here that I have used for years and now all of our closers use. Whether or not we work together, I just want you to be successful. So you immediately remove all the pressure. You go, whether or not we work together, I just want you to be successful. Here is what I would do. And when you tell them what to do, you're not saying, I would write a bunch of posts. You would say, well, you want to build thought leadership. So the first thing you need, this content pillar, this content pillar where you talk about futurism and what's happening in your industry, that is what allows you to be seen as a visionary, someone who's looking to the future. So every Monday we're going to write about that. And so you were giving them the entire strategy and the goal is you literally want them to get off the call and go, did that person mean to give me all of the answers? And that's a good thing.
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