A single speaker addresses why both B2B and B2C clients dismiss certain strategies as ineffective. The talk focuses on overcoming skepticism by creating urgency and using concrete examples to prove what actually works.
The people in B2B GO, I don't know if this works in B2B. And the people in B2C GO, I don't know if THIS works in B2C. And so ultimately, it actually doesn't have anything to do with whether or not it works in B2B or B2C. It comes down to why they don't think it can work for them. And so it's more of a question of how do you get them to understand that it works for them. Sometimes you can do that just by explaining, very basic. Do you think more people will buy from you if they understand the problems you've solved? Problems? Person's like, yes, I do. You're like, okay, great, so why don't we answer those in emails? You gotta really hand hold them if it's not that. The example that I use in PGA all the time is what you do is you point to someone else that they look to, either a competitor or someone they look up to, or someone they look down to, and you're like, well, this person's doing it over here. Why do you think they're doing it? And that gives a feeling of FOMO where they're like, oh, well, shit, our competitor's doing that, so we should be doing that. So a lot of times when I'm trying to convince a client of something, I want to show them it in action.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
