Will Smith hired Mark Manson to write his memoir because Manson had already written a bestseller, The Subtle Art of Not Giving a F. Nicolas Cole uses this to explain why the best way to land clients is to build the product you want to sell first, so people can see what you can do.
Why do you think Will Smith hired Mark Manson, the author of The Subtle Art of Not Giving a Fuck, bestselling nonfiction book, to ghostwrite his memoir? Is it because Mark has a YouTube channel all about how he ghostwrites for celebrities? No, it's because Will Smith wanted to have a book as big as Mark Manson's book. And so he went to Mark Manson and was like, can you do what you did for yourself for me? This insight is so incredibly lost for people. If you want to land clients, All you have to do is do the thing that you want to help them with for yourself. And when they see you do that, they will want to hire you.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
