This is a YouTube video titled "the REAL reason your audience won't buy your product" containing a monologue or presentation from August 13, 2024, discussing marketing strategies focused on educating potential customers through social media and email courses to overcome purchase hesitations. The content explains that lack of purchase is often due to an education deficit rather than price or credibility issues.
One of the things that so many creators or business owners really misunderstand is that the reason most people don't buy isn't because it's too expensive and it isn't because they don't see you as credible. The reason why they haven't bought is almost always rooted in some sort of education deficit. What I mean by that is they don't feel like your product answers the questions that they have or solves the problems that they want to solve. That is not a sales problem, that is an education problem. How our funnel works we write on social platforms. We'll write primarily on X, formerly known as Twitter and LinkedIn. We will then direct that traffic. A five day educational email course. This is a five day EEC that basically walks people through a very, very compressed version of a lot of the things we cover in chip. 30 for 30 educational email courses are amazing opt ins. It is a great way to provide a ton of value in a very short amount of time. These are the things that people want to know before they purchase your product.