Nicolas Cole argues that confidence doesn't come from case studies or testimonials, but from consistent practice over time. He wrote a weekly newsletter for two years straight, which built the deep knowledge he now draws on when defending his expertise. Real confidence is earned through repeated execution, not external validation.
People think that confidence or overcoming this feeling of imposter syndrome comes from achieving some sort of external result. It's like, oh, once I have 10 case studies, then I'll feel confident. Oh, once I have 10 amazing testimonials, then I'll feel confident. Oh, once I achieve this thing, then I won't feel imposter syndrome. None of that is true. You know what does help you overcome imposter syndrome is you practicing on yourself a lot. And then when you talk to someone and they challenge you on it and they're like, I don't think that that's how newsletters work. You're like, no, I've written a weekly newsletter for 2 years in a row. I know how it works. That's where the confidence comes from.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
