Nicolas Cole breaks down why ghostwriters struggle to land clients: vague offerings, unclear messaging, prospects who don't understand the value, and too few actual sales conversations. Most ghostwriters blame their approach when they really need to execute better on the one they have.
The reason that most people don't buy something is either you're not giving them a very, very specific thing that they're looking for, or it's some sort of issue with the way that it's being articulated, the way the offer is being presented, or just their own education on it. And so when something isn't working, everyone's assumption is I should do something different. And in reality, different is almost always the wrong answer. When something isn't working, it's not let me go try something different. It's how do I do this thing better? If you just sort of pull back and go, okay, so what could those friction points be? It's either you're not generating enough conversations. So it's either an outreach problem, a free consulting problem, you don't have enough conversations going. And when that happens, when one person says no or two people say no, it's very easy to come to a sweeping conclusion or sweeping generalization because you just have too small of a sample size.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
