Nicolas Cole says service providers build real confidence by experimenting on themselves first, not on clients. He learned ghostwriting by testing countless approaches personally, developing pattern recognition that lets him deliver results. Clients want providers who've already refined their methods, not people still figuring it out.
I'm very confident in ghostwriting for other people, not because I'm doing it for the other person, but because I've done it a gazillion times for myself. That's what the person's buying. They're buying the fact that you are trying things on yourself so that you learn what works and what doesn't. The client doesn't want you experimenting on them. The client wants you experimenting on you. And then you take your learnings and then you go, I stay on the cutting edge. I am practicing this all day, every day. And that's what you're buying. I am selling you my pattern recognition.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
