Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Secret To Building A Niche Content Strategy #shorts

5 Jul 2026 · 1 min

Watch on YouTube

1:06

In this YouTube short, Nicolas Cole explains his approach to creating a niche content strategy. He advises creators to start by writing about a wide range of topics, experimenting to discover what they enjoy and what resonates with audiences. Over time, they should progressively narrow their focus until they find a subject they can write about endlessly. By consistently producing content on that subject, the creator and the topic become synonymous, establishing the creator as the go‑to authority for that niche. Cole emphasizes that the goal is not to build a broad audience but to own a specific niche, similar to how Ryan Holiday is associated with Stoicism.

Chapters

How do you build a niche content strategy? Here is the whole secret to writing on the internet. The whole secret is that eventually you land in a place where you and a topic become synonymous. I promise you will not know what this is day one. It's not how it works for anyone. But the goal is over time, as you write and as you experiment with different topics and as you figure out what you enjoy and what's resonating with other people, the goal is to become synonymous with a topic. Your content strategy is to write about lots of things and then over time start to get more and more specific until eventually you reach a point where you have individual clarity and you go, "I really enjoy writing about this thing. This is a topic I could write about endlessly." And the more that you write about that topic, the more you and that topic become synonymous. And that is the goal. The goal is not to build an audience. The goal is not to become known broadly. The goal is to become known for a topic. It's to become known for a niche you own. When I say Stoicism, you think Ryan Holiday. So when I say or someone says your topic, the goal would be "I think of you."