Nicolas Cole says LinkedIn growth requires posting daily with a clear call-to-action that funnels readers somewhere else: a Calendly link, newsletter signup, or email course. Each post is a step toward a larger goal, not the destination itself.
LinkedIn is really about one thing: create something every day that has to do with your target customer, your industry, and then CTA to something. Your CTA, your call to action, could be to your Calendly link, could be to your newsletter, could be to your educational email course. It's just, I'm talking about this topic intended for this person, here's where you go next. Every single post. Because the social platform, to be very direct, is a means to an end. You are creating content not for the sake of creating content, you're creating content to achieve some sort of other goal. So every single thing that you create should move people further and further along.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
