Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Secret To Writing Great Copy #shorts

2 Jun 2026 · 0 min

Watch on YouTube

0:29

In this YouTube Shorts video, Nicolas Cole shares a concise, repeatable copywriting framework that he claims works across any industry. He advises creators to spend 30‑60 minutes reading a large batch of public product or service reviews (about 100). By extracting the exact phrases and benefits that customers use—what they love about the product—the writer can then reuse that language in their own copy. When the audience sees the familiar wording, they instantly recognize the benefit and are more likely to engage, because the copy mirrors the language they already trust.

Copywriting 101 framework that works in every industry. The answers are always in public reviews. Literally sit there for 30 minutes or an hour and read 100 reviews and look for what are the things that people say, "I loved this thing." That reader just gave you the answer. The reviews always tell you the answer and the reviews actually give you the language where then when you say it back to the reader, the reader immediately recognizes it and they're like, "Oh, that's the thing I love about these stories. I wanna read this."