Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Secret To Writing Nonfiction Content That Sticks

1 Apr 2026 · 1 min

Watch on YouTube

0:32

In this concise monologue, Nicolas Cole shares a decade‑long insight that frames both nonfiction writing and service‑based businesses as fundamentally about answering questions and solving problems. He argues that effective content is the act of answering the right questions for an audience, while services are the paid execution of those solutions. By consistently providing valuable answers, a creator demonstrates their helpfulness, which in turn increases the likelihood that the audience will hire them to solve the problem directly. The core strategy is therefore to focus on identifying the right questions, answering them well, and using that track record to convert readers into paying clients.

Chapters

All of nonfiction and all of services, it's taken me 10 years to really crystallize this. All of it is just answering questions and solving problems. That's all. Am I answering the right questions? Am I answering them valuably enough? Am I then answering the question and helping the person solve the problem? Content is answering the question. Services is getting paid to solve the problem. That's the whole strategy. And the more questions I answer, the more I demonstrate how helpful I can be. The more I demonstrate how helpful I can be, the more likely someone is to want me to do the work for them and to solve that problem for them. It's a very simple idea.