Two writers discuss why a book's title and subtitle matter more than most authors realize. They explain how the title shapes what goes inside the book and share lessons from their own writing experience.
So, actually, so it's interesting that the, the next book you write, it's like you should spend a disproportionate amount of time on the title, because literally, the, the title or the subtitle completely changes so many the stories you tell, the reserves you pull, the advice you give.
I, I, I would have had no idea about this had I not been through the process.
Yeah.
If someone had told me this three years ago that, oh, yeah, you should really think of the title first.
It's like, I don't know what I'm signing up for your book, actually, and I think it often happens on accident. I don't want to take away from what you did, but I think it often happens on accident where your book title is. Actually, I've been formulating this framework around the perfect book title. What is the perfect book title.