Nicolas Cole shares an email funnel that converts prospects into calls. An educational course qualifies leads, then anyone who clicks a booking link gets tagged and enters a high-frequency sequence pushing them to schedule.
With services, with any sort of agency, service, coaching, consulting, one of the most valuable sequences that you can build is a book a call sequence, which is basically they enter the educational email course, they finish it, and then you have two paths. They finish the EC and then you put them right into a newsletter and that's your main nurture sequence. And then you have a secondary sequence that is anytime someone clicks on a call to action, like they click on the Calendly or they click on like however you're booking calls, anytime someone clicks, you're tagging that person because you're— they're showing interest and you put them into a book-a-call sequence, which is basically just nonstop emails telling them, book a call, book a call, book a call, book a call, book a call.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
