Nicolas Cole says the first step to better copy is building a detailed archetype of your ideal customer: their age, location, desires, challenges, past failures. Write for that one specific person, and the internet will find everyone else who matches.
Before you write something, before you write an ad, before you write a landing page, before you write an email campaign, the best thing that you can do is to actually create an archetype in your mind of the type of person that you're trying to reach with your writing. Who is your ideal customer? How old are they? Where are they from? What do they care about? What are their hopes and dreams? What are their biggest problems? What things have they tried in the past that didn't work? What that allows for is that when you write copy, you don't want to try and speak to everyone. You want to speak to that one specific specific individual. And when you do that, the internet's job is to go find you all the people in the world that are just like that archetype.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
