Nicolas Cole says the secret to never running out of content is simple: write a lot about one topic. Instead of chasing vague ideas, answer the specific questions your audience actually asks. That's it.
I can't emphasize enough, content strategy can be summarized very simply. Content strategy is you write lots of helpful things about a topic. That's all. So whatever topic you're helping the client write about, the content strategy is let's write helpful things in the realm of that topic a lot. That's the only thing that matters. When coming up with content ideas, the most helpful framework is not to think in ideas, it's to think in questions. A lot of times whenever I notice people are like, I'm stuck, I don't know how to come up with high quality ideas, it's because ideas tend to be amorphous. It's like trying to come up with How do I tell a joke? Sort of hard to wrap your head around. It's significantly easier to start from a place of, what questions does my target reader have?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
