Nicolas Cole argues that social media success isn't about gaming algorithms or chasing virality. It's about congruence: saying the same core message repeatedly across every touchpoint until your words and actions align. Consistency beats clever tactics.
So much of the social game is really not about how do you game the algorithm, or how do you hook readers into virality outcome. Like, everyone makes it about that. That is not what social games are about. Social platforms are about congruence. It is about saying one thing and doing as many tactical things as possible to say that one thing over and over and over and over and over again.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
