Nicolas Cole says successful cold outreach works by educating prospects about a problem they don't know they have. Point out what's wrong and the constraint holding them back. Do their homework for them.
When you are doing any sort of outreach, what you are trying to do in whatever form it takes is you are trying to educate the person on a problem they don't know they have. And how do you do that? You do that by tangibly pointing out what's wrong. This is like doing your homework, or you educate them on a problem they might or probably know they have. They're just constrained in some way, in which case, how do you educate them? Well, you have to educate them on how they are constrained.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
