Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Vast Majority Of People Know Very Little About Marketing #shorts

24 Jun 2026 · 1 min

Watch on YouTube

0:45

In this short, Nicolas Cole argues that most business owners vastly underestimate the complexity of marketing, often speaking with confidence despite limited knowledge. He points out typical missteps—such as running ads incorrectly, over‑prioritizing Instagram without effective strategy, and neglecting modern automation tools like ManyChat and advanced email workflows. Cole frames these gaps as a strategic advantage for marketers and service providers: by recognizing where clients are failing, they can educate them, correct the mistakes, and deliver higher‑value services.

Chapters

The vast majority of people, business owners included, do not know that much about marketing. I've been doing marketing for a decade and every day I learn new things about marketing. It is a very deep, multifaceted rabbit hole. And so when you're talking to a business owner, it might sound like they're stating facts. They're speaking with a lot of confidence. The vast majority of the time they really don't know what they're doing. And that is your advantage. So when they're like, we run ads, there's a good chance they're running ads the wrong way. If they're like, we're really prioritizing Instagram, well, look them up on Instagram. Are they doing it well? Are they using any of the new ManyChat automations and all the new cool email things that you're doing. A big part of providing a service is learning the ways that other people do that service incorrectly. That's what gives you the opportunity to educate them on what to improve.