A framework for using targeted bonuses to overcome customer objections and improve product appeal. The speaker walks through how to identify buyer hesitations and create bonus content that directly addresses them, turning common objections into reasons to buy.
The way to think about bonuses is what are the three biggest objections that someone would have from buying your product? Whatever those objections are, you turn those into bonus ideas. So for example, let's say one of the biggest objections that someone has to buying your products is them going, I feel like this might work, I just don't know if I have the time. Well then it would be awesome to have bonus number one. If you're someone who's really busy working a full time job, you have a couple of kids running around at home, we created a fast track version of our product. All of the most important, important ideas, instead of a 10 hour curriculum is compressed down into an hour long curriculum. So you get both. You can always go through the 10 hour one at your own pace later. But if you just want to binge the fast track one hour curriculum, you can get this done in a single. Well now you just over the objection with a bonus. That is the way to think about bonuses. And it's a very, very powerful framework once you start to understand how that works. So I'm going to give you a quick little crash course here.
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