Nicolas Cole says promises of fast, cheap, easy business work are always lies. He's learned to expect projects to cost 2-10 times more than quoted and take far longer than promised. When someone says it'll be easy, it won't be.
Any time anyone says it'll be fast and easy, you should assume it'll be slow, hard, and expensive. I've rewired my brain. Literally, whenever someone says, oh, cool, don't worry, it'll be fast, it'll be easy, it won't cost that much, I literally translate what they say to me and I go, this will be hard. This will take a long time. It'll probably cost 2 to 5 to 10 times more than they think it will. It's just one of those truisms in building businesses is like any time someone says it's going to be easy, it is never easy, ever.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
