Nicolas Cole says email marketing isn't saturated. Most companies only have newsletters, missing high-value sequences like book-a-call flows, FOMO campaigns, and objection handlers. Ghostwriters who build these sequences have a huge untapped market.
writing emails and all the different opportunities that come with writing emails. And so you sort of think of a newsletter as the primary track. How do you interact with potential customers? Well, you should probably have a newsletter. But then in addition to a newsletter, there's all sorts of other sequences that you can help companies build. This is why I think it's so funny when people say like, oh, email is so saturated. That implies every single company has all of these sequences built and they don't. Most companies do not know what a book a call sequence is. Most companies don't have a FOMO sequence. Most companies don't have a pre-launch and post-launch sequence. Most companies don't have sequences to gather testimonials after a product or program. Most companies don't have a long-term nurture sequence. They don't have objection handling sequences. There are so many different sequences that you can build, and every one of those sequences is a massive opportunity for ghostwriters.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
