Nicolas Cole criticizes a newsletter that relies on a single large graphic, a format he says died in 2010. He argues newsletters should be text-first with images used sparingly, and says most creators don't know better design practices exist.
I just signed up for this new program and I get their weekly newsletter every week and their newsletter shows up as a big image. It's like one big graphic design image in my inbox. For those of you who don't know, that style of newsletter hasn't been popular since 2010. Nobody does newsletters like that anymore. It's all text and text with maybe embedded screenshots and images. Nobody sends like a fully designed— it looks like when Etsy came out in 2010. So I'm getting these emails every week and I'm like, this is a This person has a ton to share. They are executing this newsletter like 0 out of 10. What should I do? I should educate them on that. They don't know. They think they're doing a great job. They're probably paying some graphic designer being like, we're putting out a really professional looking newsletter.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
