Nicolas Cole says treat every prospect like an existing friend. Stop using formal sales language and write like you're texting someone you actually know. People do business with friends, not strangers, so drop the script and focus on helping.
Every person you talk to on the internet, you're already friends. I know this is such an unbelievably hard thing to wrap your head around. You have decided you are already friends. So if you were already friends, you wouldn't go to them and be like, "For today only, I'm willing to help you solve the largest problem in your business by analyzing your website's performance on—" You don't talk like that to friends. So if it's helpful, and I mean this literally, open your phone, open a text to an actual friend, and write what you would say to them, and then take that and send it to the person on the internet. So much of cold outreach is unlearning this very strange faulty belief, thinking that you need to talk to people differently because they are this person you're reaching out to. No, no, no, no, no. All roads lead back to— everyone should go read the book How to Win Friends and Influence People. People want to do business with friends. You are already friends. You've decided. They don't have a say in the matter. You've decided you're friends. So how would you talk to a friend? So many of these questions where it's like, okay, but if the client says this, like, then what do I say in the message? What would you say to a friend? You're trying to do two things. We are friends, I can help you. That is it. You aren't trying to sell. All you're trying to do, we are friends, I can help you.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
