Nicolas Cole breaks down a framework for content that converts: pick one core idea, then create ten pieces around different problems your audience faces. Each piece follows the same structure: explain the problem, show what solving it unlocks, describe the outcome. Repeat it and watch conversions climb.
Another framework that I come back to often, especially when creating content, is you're not trying to teach or share 10 different things. You are trying to teach or share one thing or one idea and give the audience 10 reasons why it matters to them. You should think of all of those different problems as individual buckets. And at any given time, you pick one bucket and then the content that you're sharing is 10 reasons why it's worth fixing in the first place. And that's where you go back to just classic, like, you have to educate them on the problem. You have to You have to educate them on the opportunity. You have to educate them on the outcome.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
