This Copywriting Framework No One Explains Clearly

This copywriting framework I came up with has generated tens of millions of dollars for our businesses. And I've studied every pro copywriter in history, and I've never heard any of them articulate this framework this way. Okay. If you notice, most companies and creators speak in what I like to call intangibles. I will help you make more money. I will help you become more productive. I will help you live the life of your dreams. The problem is that if you asked 10 different people what making more money or becoming more productive means to them, you would get 10, 10 different answers. Why? Because intangible statements are incredibly subjective. They are broad, which means they can mean a lot of different things to a lot of different people. They are open to interpretation. Instead, what you want to make is the outcome that you're talking about as objective as possible. So here's a quick rewrite so you can see what I mean. Instead of saying, I will help you make more money, which is subjective, you could say, I will help you make $10,000 this summer from babysitting. And this summer from babysitting is also an objective outcome. You either made 10,000 doll summer from babysitting or you didn't. This is one of the most powerful copywriting frameworks that I've come up with. Objective outcomes are always easier to understand and perceived as more valuable compared to subjective outcomes.