Nicolas Cole says beginners undercharge because they can't see their work through a client's eyes. A $5,000 fee is nothing to a business making $2 million in revenue and $500k in profit. The shift from your perspective to theirs is what lets you price confidently.
When you are working for yourself or when you are trying to do something on your own, especially when you're starting out, it's very hard for you to imagine what it's like for the other person. This is why people struggle with charging a premium. They literally can't fathom someone else paying them $5,000, can't wrap their head around it. But the reason you're struggling with that is because you're unable to see it from the perspective of the business owner. Because if you were able to see it through the perspective of a business owner that's doing $2 million a year in revenue and half a million dollars in profit, you would realize that $5,000 is not that much money. So a lot of the growth here comes from getting outside of your own myopic perspective on what is real and being able to see things from the other person's perspective.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
