Nicolas Cole argues ghostwriters should pick one high-value service, like email courses or newsletter writing, and dominate it. Specializing lets you charge more, build systems, and scale to seven figures. Trying to do everything leaves you undifferentiated and underpriced.
You could build a seven figure agency just ghostwriting educational email courses, ghost writing newsletters or just ghostwriting short form content on x or on LinkedIn. You don't need to do everything. You don't need to provide every service. What you need to do is dominate one thing and become known for that one thing and you need to become the go to person who specializes in that one thing better than anyone else. And if you do that I promise people are going to throw money at you. But if you try to be a generalist and do one thing for one person and then another thing for another person then another thing for another person you're going to leave a ton of money on the table because no one's going to know what to do with you. You have no clear differentiation which means you have no pricing power which means you can't productize yourself which means you have no way of building efficiencies which is why you are stuck earning the amount of money that you are.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
