This is a YouTube video titled "This is the BEST way to leverage bonuses" containing a monologue or instructional talk recorded in August 2024. The speaker explains how to effectively use bonuses to overcome customer objections when selling a product, emphasizing the importance of addressing buyer concerns rather than simply adding more content.
Quick little crash course here. What are the three biggest objections that someone would have from buying your product? Whatever those objections are, you turn those into bonus ideas. For example, one of the biggest objections that someone has to buying your products is them going, I feel like this might work. I just don't know if I have the time. I'm really busy. I work a full time job. I have two kids. Well then it would be awesome to have bonus Number one. We created a fast track version of our product. Instead of a 10 hour curriculum is compressed down into an hour long curriculum. That is the way to think about bonuses. Don't just think, I'm going to dump more. A really great example is when people do book launches and they go, hey, if you buy my book early, I'll give you a bonus chapter. The person hasn't even read the book, so why would they care about another chapter of a thing they haven't even read yet? They don't even know if they like it. Why would you give them more of the thing they don't know they like? It unlocks a fraction of the upside. As opposed to if you think about bonuses as a vehicle for overcoming objections.
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