Nicolas Cole says the difference between great free and paid products isn't the quality or how you build them. It's just whether you decide to charge. The creation process is identical either way.
Chapters
The difference between something that is really amazing for free and something that's really amazing that's paid is that you chose one to be free and one to be paid. There actually is no difference. There is no special line in the sand that says this should be free or this should be paid. The difference is that you chose, I charge money for this, and you chose, I gave that away for free. And I think this is part of the faulty belief unpacking as you get into building digital products, is that if you're sitting down, you're like, I want to build the best YouTube channel I could possibly build, you're going to approach making videos the same the exact way that you would if you were like, I'm gonna try to create the best tangible assets I can that I put up for sale. It's the same exact thing. You're just the one choosing what's for sale and what's not.