Nicolas Cole says you can't predict which pieces of writing will resonate online. The only way to learn what works is to publish consistently, gather data on what happens, and adjust. Overthinking the perfect post wastes time you could spend actually writing.
Chapters
This is the nature of writing on the internet. You don't know what's going to resonate. You don't know what's going to start conversations. You don't know what's going to lead to certain opportunities. You don't know. The game is not, how do I know perfectly so that everything I do is perfectly engineered? That's not the path forward. The path forward is recognizing I'm not the smartest person in the room. I don't know. What do I have control over? I have control over doing it. And the more that you do it, the more you take action, the more that you gather information, the more that you gather data, the more that you will learn what you enjoy and what you don't, what's working and what's not, what's leading to opportunities and what isn't leading to opportunities. But if you don't take action, you are depriving yourself of that learning experience.