A founder explains why entrepreneurs avoid the uncomfortable tasks that actually grow their business. Fear and lack of confidence keep people stuck doing easy work instead of what moves the needle.
And I see it with a lot of my friends also who are building businesses. It's like they know the thing that they need to do, and then they spend their time doing all of the things except for that one thing. Because that one thing is the new and uncomfortable thing that they haven't done yet. That's why so much of quote, unquote, entrepreneurship is not just the ability to recognize the bottleneck in a business context. It's also emotionally becoming more and more confident at your ability to go. That's the new thing. That's the thing that's keeping me from growing. I just have to ignore everything else and ram my face.
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