Nicolas Cole argues that great marketers don't have secret knowledge. They're just better at tolerating uncertainty, running experiments, and taking more chances. Anyone promising guaranteed results from a LinkedIn post is lying.
Marketing is a game of uncertainty. Like if someone's sitting there and they're like, yeah, but before I start creating content on LinkedIn, like I want to know with 100% certainty that this is going to lead to X number of leads or X number of revenue. The way I always got around that objection is I would say to them very directly, anyone who tells you that there is 100% certainty that this thing will work is lying to you. Just be upfront with them because if there was 100% certainty all the time, everyone would do it and you wouldn't even have to do it for other people. You would just do your thing with 100% certainty and then go be on a yacht somewhere. So like Marketing is inherently a game of uncertainty. And so when someone is good at marketing, it's not because they know the answer and everyone else doesn't. The reason people are good at marketing is because they have built the skill of being okay with uncertainty. They are okay with running experiments. They are okay tolerating periods of uncertainty where they don't know what's going to happen. And as a result, they take more chances. And the more chances you take, the more likely it is that something works.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
