Nicolas Cole argues writers fail by treating success as one vague goal instead of unbundling it into distinct paths. Literary fiction prioritizes status, writer-entrepreneurship prioritizes money. Each path has different income potential and timelines, and you can't pursue one and expect the other's outcomes.
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I think one of the big mistakes that writers make is they don't actually understand that when you say, "I want to become a successful writer," that is a very broad bundled term, and there are lots of different definitions of what it means to be a successful writer. So, first of all, most people haven't even unbundled the big vague, "I just want to be a successful writer." When you start to unbundle it, you realize that there are lots of different career paths for how you can monetize, writing. But each career path leads you to very different outcomes, and each career path you want to think of as its own business vehicle. And so what that means is you can't pick one career path but expect the outcomes associated with a different career path, because each career path promises different levels of status, it promises different levels of income, and it promises both of those things over different time horizons. I'll use an extreme example: you can't say, "I want to write literary fiction," and then 2 seconds later look at a writerpreneur selling digital products on the internet and go, "Why aren't I making as much money as that person?" Those are two different career paths with two different definitions of success as a writer, and they promise completely different outcomes. If you write a great literary novel, you will get paid in status. You will not get paid in money. If you make a very lucrative digital product, you will not get any status, but you will make a shit ton of money. And so this is a really important thing to have clarity over, and it's something that I find nobody talks about in the writing world, and it's, like, one of the most important decisions you can